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Developing a brand for a new business

Hey, everyone! I’m in the process of developing a brand for my new business, and I know that a well-designed logo is critical since it’s often the first thing potential customers will notice. But with so many options like monograms, graphic symbols, wordmarks, and more, I’m struggling to decide which style fits best. I also want to make sure it stands out but doesn’t get lost in flashy trends. How do you go about choosing a logo design that not only resonates with your audience but also remains timeless?